2021. Transitioning to a sustainable operating model requires both a long-term commitment and a mindset change, adds Adam Boesel, founder of The Green Microgym in Portland, Oregon. When it comes to heating water, notes Honas, Tankless water heaters can be a great solution. Members of the public are starting to understand the peril this planet is facing. The big sports players, like the International Olympic Committee (IOC) and FIFA, are starting to lead on this. They tend to have strong carbon reduction targets and encourage companies in their supply chain to become more responsible and sustainable by finding solutions to unsustainable practices. So, building structure aside everything else to do with sustainability is within your control as a fitness club owner. Say how much you love the products while imploring [the companies] to be more sustainable on pack-and-ship practices. IDEA Committees Install water bottle filling stations. These gyms find unique ways to reduce energy and water usage and focus on using products safe for human and planet health. Through it we can look at the microcosm of our own personal bodies and understand how our health and the health of the planet are intertwined. This is an in-depth PESTEL analysis of the fitness (gym) industry. Members of the public are starting to understand the peril this planet is facing. The global health-club industry raked in nearly $98 billion in 2019, showing little to no signs of slowing down. Visit Sustainability Report for all the latest insights on sustainability in sport and fitness. By definition, sustainability "seeks to prevent the depletion of natural or physical resources, so that they will remain available for the long term." Sustainable products and services focus on catering to the needs of the current generation while protecting the future ones. (See Doing Well by Doing Good, below. Become an Event Exhibitor, (800)-999-IDEA (4332) Accessed May 27, 2022: epa.gov/report-environment/sustainability-and-roe. Alternatively, consider replacing old equipment with energy-generating machines. SportsArt is leading the fitness industry in terms of eco-innovation, sustainability, design and quality. While hot-air hand dryers may seem like a simple fix, theyve received mixed reviews. Recognising this, Matt Campelli explains why he launched The Sustainability Report as an empowering resource for physical activity professionals pursuing a fitter planet. Marcellin, F. 2022a. Very quickly after we started implementing energy-saving measures, we [saw] utility costs level off in markets where energy costs are rising., It may be easiest to implement green initiatives at a facility if youre building it from the ground up, but even a redesign or remodel is a good time to make these changes. EPA. The good news is that, while making changes requires vision, commitment and planning, sustainability efforts pay for themselves over the long termboth in dollars and in goodwill with customers and employees. The average annual household electricity consumption in Switzerland is 5200 kWh. Also consider climate-controlled fans to even out temperatures, improve circulation and maintain optimal humidity levels for improved health and lower energy costs. Shirley Archer, JD, MA Sep 13, 2022 Summersalt. Accenture Strategy Research Report. A Shift in Sustainability Shirley Archer, JD, MA, is an internationally acknowledged integrative health and mindfulness specialist, best-selling author of 16 fitness and wellness books translated into multiple languages and sold worldwide, award-winning health journalist, contributing editor to Fitness Journal, media spokesperson, and IDEA's 2008 Fitness Instructor of the Year. Indeed, 80% of investors recognise that companies that build sustainability into their operations are better performing financially. What else can the Fitness and FitTech industry do about sustainability? Manage energy use with programmable temperature zones. For sustainable events, UEFAs Euro 2016 and the London 2012 Olympics are a pretty good benchmark when it comes to sustainable procurement, low carbon transport options and biodiversity cultivation. If possible in your region, consider rainwater collection to offset consumption. Accessed May 30, 2022: epa.gov/smartgrowth/us-green-building-councils-leadership-energy-and-environmental-design-leedr. At Balanced Body, adding skylights in the warehouse brought in more natural light and reduced artificial lighting costs. More and more fitness studios, but also athletes, are recognising the benefits for themselves and the environment when they act sustainably. Save my name, email, and website in this browser for the next time I comment. The primary challenge for fitness businesses is how to reduce energy consumption or ones carbon footprint. How to Make Fitness a Sustainable Habit? This doesnt mean making people work out. Here are a few ideas and tips: Shift to digital. This is especially true for cherry wood. In the fitness industry, it's often paired with words like "eco gym" and "green fitness" which refer to the practice of reducing buildings' carbon footprints in order to help the environment. As a shift towards sustainable fitness rather than get-fit-quick alternatives continues to rise, there are various opportunities within the industry to meet consumer demand. Organizations like the Climate Neutral Group (climateneutralgroup.com) or Cooler (Cooler.dev) can measure a businesss carbon footprint. These consumers develop strong bonds to the companies they trust are doing environmental and social good. As North America began to reopen, more and more enthusiasts discovered their passion for running a fitness-focused business. Balanced Body, Inc., a manufacturer of Pilates and other training equipment and an educational provider in the fitness industry, is a model green fitness business. How big is the fitness industry? Accessed May 27, 2022: leisureopportunities.co.uk/news/Activity-sector-launches-drive-to-net-zero-with-decarbonisaton-plans-new-association-SECC-Sport-Environment-and-Climate-Coalition/349277. Eco-friendly gyms provide people with a way to improve their fitness and health while simultaneously helping the environment. Copyright 2022 IDEA Health & Fitness Association. Mar 9, 2022 Happy, healthy, and productive while working remotely. ), Now, as the fitness industry continues to recover after months of COVID-19 restrictions, fitness professionals can redefine business as usual to integrate an emphasis on green fitness.. Together, sustainable fitness is the ability to constantly be ready for whatever life hands us. In Germany, a fitness facility model of sustainability practices opened in July 2021. A major, medium-term trend is consumer health awareness, which is leading to growing sales of fitness clothing and equipment. There are many business benefits to being an eco-friendly gym or fitness center. Outside Business Journal. 2017. At the core of this trend is making fitness more accessible and convenientand less dauntingwith emphasis on moving your body however, wherever, and whenever you can. Its about minimising your negative impacts and increasing your positive impact. 2. IOC (International Olympic Committee). You can find our contact information in the privacy policy, among other places. While gyms don't need to have new experiences to be a hit, technology makes sustaining such experiences easier. Why is the physical activity sector particularly well placed to make a difference when it comes to sustainability?Nearly half of the worlds population tuned in to watch at least one match of the 2018 World Cup. Accessed May 27, 2022: leisureopportunities.co.uk/news/Energy-sobriety-and-less-is-more-key-themes-at-European-Energy-Transition-Conference/349469. [CDATA[
This type of commitment is one of the 11 strategic steps in Business Playbook from Outside Business Journal on working toward net-zero emissions. Evaluate systems for both energy efficiency and wellness. If you want to become a stand out, eco-friendly gym, there are many ways to adjust and improve your current practices. The onus is now on companies to secure sustainable supply chains. Fitness professionals and facility owners and managers can make a commitment to reducing toxins and using environmentally friendly products and sustainably sourced materials whenever possible. These recommendations have been developed by Fitness Australia to assist in providing duty of care and mitigating risks for those fitness businesses that offer a service to consumers during unstaffed hours. Preferably pick materials and manufacturers that use less water, energy, and chemicals. Many organisations have no person solely responsible for sustainability and CSR, so that also makes it difficult to prioritise. It comes exclusively from Germany. 11 One lesson for providers of health and fitness apps is to design and position their apps as facilitators and gateways to fitness-minded communities. built a new green building with over 1,000 solar panels with another 1,118 to be installed by fall 2022. Transparency: public progress reports that share steps made toward goal achievement (Kwak-Hefferan & Palmer 2022). During the first few weeks of lockdownMarch 9-24, 2020overall downloads of health and fitness apps grew 27 percent, but apps that include a community component saw four times as many downloads. How can clubs fight back against Apples fitness expansion? Become a green tenant. Sustainability and environmental protection in the fitness industry - It works! She's a 25-year industry veteran and former health and fitness educator at the Stanford Prevention Research Center, who has served on multiple industry committees and co-authored trade books and manuals for ACE, ACSM and YMCA of the USA. But currently, too many sports and physical activity organisations see environmental sustainability and corporate social responsibility CSR as ad-hoc bolt-on initiatives, rather than core to their business objectives. Fitness providers could get a good balance between what they offer and what they expect people to consume. With the cardio equipment, up to 75 % of one's own training energy can be converted into electricity and fed into the power grid either in the studio, in the office or at home. Below are several measures to take when converting to a sustainable fitness center. Encourage less use of single-use plastic water bottles (paper cups, too) by installing water dispensers. Under the leadership of club founder Laury Hammel, who also founded the Sustainable Business Network of Massachusetts in 1988 (SBNMass.org), the clubs also installed a cogeneration unit that heats the swimming pool and showers with heat generated from natural gas that also creates additional electricity. Just plug it into a traditional outlet, and electricity is returned to the grid with every workout, says Ruben Mejia, executive vice president for SportsArt Americas, in Seattle. A workout with rowing machines - glide as if on water Published : Along with regional chains, colleges and universities have become customers of SportsArt due to student groups searching to bring sustainable solutions to campus fitness centers. Consumer behaviour and technology will continue to drive the fitness industry. In weight training, the selection of sustainable gym equipment is limited. 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